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14/06/2024 – Consumer Barometer

Social Commerce heizt Onlinehandel an

Vor allem für Spontankäufe sei das Gesamtpotenzial von Social Commerce sehr hoch. Das ergibt das aktuelle Consumer Barometer von IFH Köln und KPMG.

Previous image
Grafik-IFH-Koeln-Social.jpg

© KPMG & IFH Köln 2024

 
Social-Commerce-Onlinehandel.jpeg

Das Potenzial von Social Commerce, so ein Ergebnis des aktuellen Consumer Barometers von IFH Köln und KPMG, ist sehr hoch. © stock.adobe.com/annebel146

 
Grafik-IFH-Koeln-Social.jpg

© KPMG & IFH Köln 2024

 
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Susanne Böhm
Editor

Susanne Böhm

IFH – Institut für Handelsforschung

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