18/06/2024 – Final report Denim Première Vision

The future of jeanswear unveiled in Milan!

This 5th and 6th June, 2,037 visitors gathered at Superstudio Più in Milan for Denim Première Vision – the international event for denim industry professionals. Held under the patronage of the Cityof Milan, the event was hailed for its dynamic atmosphere, high-level offer and quality visitors, and was in particular marked by the presence of Alessia Cappello – Councilor for Economic Development and Labor Policies of the Municipality of Milan – and François Bonet - Consul General of France in Milan.


Denim Première Vision is dedicated to the world of denim, its trends, its market, its culture. © denim-pv-milan


Experience the future of denim

In addition to a full rnage of denim sourcing solutions – including spinners, weavers, manufacturers, finishers, providers of promotional and technology services, and makers of accessories and componetns – visitors had the chance to participate in a conference program presentet by renowned experts. This program encourages new thinking and approaches, enriches the market, highlights innovations, and proposes solutions to the challenges facing the industry. Attendes explored collections from young designers and rising talents in the Denim Fashion District, learning more about their innovative designs. Fashion seminars offered a comprehensive decoding of the Autumn/Winter 25/26 denim trends, providing valuable insights for the upcoming season. Networking opportunities abounded, allowing participants to connect with industry peers during relaxed and enjoyable lunches, happy hours, and special evening events. A highlight of the event was the discovery of the “Project Tomorrow” collection, specially designed for the occasion. This unique showcase was the result of a collaboration between the Première Vision fashion team and two of Milan´s most restigious fashion design institutions: NABA, Nuova Accademia di Belle Arti, and IED, Istituto Europeo di Design. Attendees had the exclusive opportunity to learn more about this innovative collection and the creative process behind it.

Essential conferences: insights and innovations form denim industry leaders

The Denim PV conferences were fully packed, giving visitors the chance to enjoy presentations by renowned denim-industry figures including Jimmy Taverniti, Adriano Goldschmied, François Girbaud, Marithé Bachellerie, Marco Lucietti and Lara Pizzato. The talks covered a number of key themes. Discussions explored the revolutionary and daring experiments of denim pioneers, highlighting both the history, the present landscape, and future innovations shaping the world of jeanswear. Particular attention was paid to sustainability and processing techniques, underlining the importance of washing and dyeing methods, as well as strategies for managing the use of materials and product end-of-life to reduce environmental impact. Finally, artificial intelligence (AI) was presented as the next major breakthrough in workplace technology, offering strategic opportunities for both brands and suppliers. Discussions included a history of deep learning, current and future use of generative AI in fashion, and potential applications of non-generative AI, while addressing creative, legal, ethical and sustainability concerns. “When we talk about denim, we're talking about fashion. We all know that producing quality denim also means committing to sustainable production. The challenges are considerable, with numerous initiatives, new regulations and innovations. Fashion must be at the forefront of this transformation process. We must be at the forefront of these critical major changes. The global jeanswear market, which is expected to hit US$ 80 b next year, has been one of the forerunners of the profound transformation of fashion in general, demonstrating its resilience, inventiveness and modernity,” noted Florence Rousson, President of the Première Vision Executive Board.

Looking back at the “AW25/26 Denim Trends” seminars

A key information platform, the seminars introduce upcoming denim trends and major manufacturing advances, highlighting the most innovative products from Denim PV exhibitors. These seminars offer a unique opportunity for participants to deepen their knowledge and explore new industry perspectives. Insightful input from Première Vision´s fashion team adds depth to the visitor experience and encourages an exchange of ideas, leading to new partnerships and business opportunities in the aisles.

Brands showcased at the show included a diverse array such as 7 For All Mankind, Acne Studios, Alberta Ferrett, and Alfred Dunhill, among many others spanning luxury, contemporary, and denim focused labels.

Denim Première Vision returns to Superstudio Più in Milan next 4th and 5th December 2024 for the presentation of the Spring-Summer 26 Denim trends.

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