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22/04/2025 – Personalisation Experience 2025

The power of personalisation

In today’s marketplace, there is a plethora of personalised products and items available to consumers. The personalised element of these products adds significant value to customers. In addition, it’s hard to ignore the growth in this market over the last decade, driven by the advent of digital print technology and the ability to handle variable data.

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Author Duncan MacOwan, Head of Marketing & Events at Fespa, explores the power of personalisation and various examples of how it has been used. © Fespa

 
Fespa.jpg

The apparel industry is also a big market for customisation, be it clothing, hats and other accessories. © Fespa

 
Fespa.jpg

Author Duncan MacOwan, Head of Marketing & Events at Fespa, explores the power of personalisation and various examples of how it has been used. © Fespa

 
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