Gambler and show paradise Las Vegas: For the first time ever, Frank M. Rinderknecht, boss of the Swiss powerhouse of ideas Rinspeed, celebrates a world premiere outside his native Alpine country and presents the hybrid sports car „Etos“ at the CES 2016 in Las Vegas. The car visionary says: “The major and especially the disruptive innovations in future automotive engineering will come from the digital realm. That is why all major manufacturers and suppliers are now present at the CES Consumer Electronic Show.”