11/05/2021 – A new size survey project — auf Deutsch lesen
Avalution: SizeWorld China
Differentiated by age, gender and region, thousands of people in China will be measured in specific postures using 3D body scanners.
The SizeWorld China project is designed like the size surveys Size Germany, Size Italy and Size NorthAmerica: Differentiated by age, gender and region, thousands of people will be measured in specific postures using 3D body scanners. The Chinese partner company Leatech will be responsible for carrying out the survey. Avalution is at the disposal of the long-term contractual partner with its expertise in the conception of such a size survey and is responsible for the evaluation and processing of the measured body measurements.
China is made up of 56 ethnic groups and is one of the largest growth markets in the world.
With 1.4 billion inhabitants the diversity of its population is huge.
Whether fashion or in the vehicle, whether uniforms or sports equipment. Information about the height, weight and girth of the Chinese population is very helpful to produce products that really fit the customers. Avalution is conducting a representative serial measurement with SizeWorld China and using the results to create a database of body measurements and shapes that will answer important socio-demographic questions. Companies interested in body dimension data and socio-demographic information in the Chinese market can now participate in this size survey, influencing the design of the study as a result.
Avalution General Manager Michael Stöhr:
“We are enabling participating companies that need specific body dimensions or are interested in specific questions in the socio-demographic questionnaire to get involved in the conception of the survey.”
The launch of the survey is planned for mid-2021. The data will then be available within two years.