With increasing digitalization across the industry and growth constraints posed by Covid-19, MarColor has an imperative need for digital brand management.

“We used to waste time on duplicated work due to information gaps in workflows and inconsistent data transmission,” recalls Ms. Fan Yuxing, Executive Director of the MarColor PLM project. “The lack of digital management on key business nodes also meant that a lot of time had to be invested in manual data analysis.”

Having implemented Centric Fashion PLM for both the Balabala childrenswear brand and their Semir apparel brand, Semir Group put their trust in Centric for a third time. “We believe PLM will improve efficiency significantly by tracking and sharing everything online from fabric requirements to product positioning, style design drawings and sample progress,” says Ms. Fan.

Tapping the experience of working with multiple Semir Group brands, Centric will address MarColor’s challenges with improved product management, more precise R&D, standardized data language, optimized process efficiency and improved digital intelligence for informed decision making.

“We are proud that Semir Group has chosen Centric PLM for a third time,” says Chris Groves, President and CEO of Centric Software. “Our experience with MarColor’s sister brands streamlines the implementation process, and we are looking forward to working with MarColor to achieve their business growth goals.”

• Centric Software: The company provides innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food and beverage, and luxury to achieve strategic and operational digital transformation goals.
• MarcColor: Founded in 2015, MarColor is a clothing brand for children aged 0–7. Its vision is to provide joyful, childlike, vibrant and comfortable products and experiences driven by professional color analysis, model optimization and dedicated R&D of patterns and functional fabrics.