18/09/2025 – Unfair, unethical, unsustainable, unstoppable?
Europe’s bipolar obsession with fast fashion
Cheap, fast and everywhere: Chinese ultrafast fashion giants Shein and Temu are flooding Europe with low-quality goods, dodging taxes, exploiting legal loopholes and undermining local businesses, ethics and the planet. How long will they keep flying under the radar?
Henri Seroux, Senior Vice President Europe at Manhattan Associates, advocates for responsible, ethical supply chains in the age of ultra-fast fashion. © Manhattan Associates
Henri Seroux, Senior Vice President Europe at Manhattan Associates, advocates for responsible, ethical supply chains in the age of ultra-fast fashion. © Manhattan Associates
Poor quality products end up as discarded textile mountains in landfill, or worse still in our suburbs or African beaches, thousands of miles from Europe and even further away from their point of origin in China. © indyntk-AdobeStock