30/03/2015 — auf Deutsch lesen
Falke: An exciting new project
Manolo Blahnik is teaming up with Falke, the renowned German sock manufacturer, to produce a limited run of special edition socks designed by Manolo.
Falke, established in 1895 is the ideal partner for the project as like Manolo, it is a family run business with heritage and a wealth of experience. Manolo has been a fan of colourful socks all his life and he thinks of them as a finishing touch to an outfit. “I am very excited about this collaboration. Socks connect your feet with the clothes you are wearing and can make a punctuating statement. I have so many pairs in various colours and materials. Playing with patterns and textures is a lot of fun. And I love when women wear socks with high heels!” – says the designer. The capsule collection consists of three styles of unisex socks: ribbed heather grey with pink pompoms, inspired by the decorative curtains in Spanish homes. Light pink with fuchsia spots, inspired by polka dot dresses which Manolo’s mother used to wear. Ivory, inspired by Manolo’s memories of watching his family play tennis. This more sporty sock features an embroidered pink quote which reads ‘Keep Going’; the designer’s favourite phrase which he often uses when asked what his life motto is.
To celebrate this special collaboration Manolo has also brought on board Because magazine, edited by Caroline Issa, which will sell the socks exclusively via the magazine’s e-shop (becauselondon.com). E-commerce is a new venture for Because and the socks will be the very first product sold online. Because began as an online magazine 6 years ago, providing a daily digest of information and inspiration and the latest fashion news and trends, beauty and culture. Furthermore, the magazine believes the future is mobile, having launched a pioneering print publication three years ago that combines print with digital content via Fashion Scan, a unique app developed in-house. Readers can use the app to scan the print magazine with their phones and devices. Simply scanning the page unlocks additional digital content, exclusive films and e-commerce.
To bring the collaboration to life, Manolo Blahnik and Because have also created a fun, short video, which will feature a preview of women’s and men’s shoes from the Manolo Blahnik Autumn/Winter 2015-2016 collection paired with Falke socks.