03/12/2015
Pantone: Colour of the Year for 2016!
As consumers seek mindfulness and well-being as an antidote to the stress of modern day lives, welcoming colours that psychologically fulfil the yearning for reassurance and security are becoming more prominent. A Softer Take on Colour: For the first time, the blending of two shades – Serenity and Rose Quartz – are chosen as the Pantone Colour of the Year.
The Colour(s) of the Year 2016: Serentiy and Rose Quartz. (Photos: Pantone)
The Colour(s) of the Year 2016: Serentiy and Rose Quartz. (Photos: Pantone)
Weightless and airy, like the expanse of the blue sky above us, Serenity comforts with a calming effect, bringing feelings of respite and relaxation even in turbulent times. Rose Quartz is a persuasive yet gentle tone that conveys compassion and a sense of composure.
For 16 years, Pantones Colour of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings and industrial design, as well as product packaging and graphic design.