11/09/2020 – Reconnect suppliers and buyers — auf Deutsch lesen

Intertextile Apparel’s digitised solutions

The upcoming Autumn Edition from 23 – 25 September is expecting about 3,400 exhibitors from over 20 countries and regions.


Intertextile is offering both a physical trade fair and digitised solutions to reconnect the industry. © Messe Frankfurt


The organisers of Intertextile Shanghai Apparel Fabrics are determined to make use of digitised solutions and provide support for exhibitors and visitors who originally intended to participate in the Spring Edition of Intertextile in Shanghai this March, as well as those unable to join the upcoming Autumn Edition from 23 – 25 September. With the Intertextile mobile app, an online business matching platform and more, Intertextile continues to utilise its diverse network in the textile industry to help address sourcing needs and generate new business opportunities.

Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd.:

“While we have been closely in touch with overseas exhibitors and visitors to prepare for the Autumn Edition of Intertextile, we are mindful that some may not be able to travel to China in September. We understand that alternative solutions are necessary at this time to help our exhibitors and visitors overcome the obstacles set by the outbreak of Covid-19, thus we have evaluated the online tools and services we currently have, as well as sought new ways to digitally connect the industry.”

  • Wendy Wen: “Our digitised solutions will cater for all scenarios – domestic and overseas suppliers and buyers who have been eager to connect with each other since missing out on the Spring Edition of Intertextile, while serving as pre-event promotion, business and networking opportunities for the Autumn Edition. This will facilitate a seamless exchange of information for doing international business online and offline before, during and after the fair to truly support the industry’s recovery.”

Maximising brands’ exposure and business opportunities

Intertextile’s digitised solutions will allow exhibitors to gain access to its valuable database – more than 100,000 buyers from over 100 countries and regions. To reach out to domestic buyers, exhibitors can download Intertextile’s mobile app and proactively upload product information and photos. They can interact with buyers by sharing their latest business updates, developments and sales promotions. Exhibitors will also have access to buyers’ contacts so that they can schedule online or onsite meetings in advance via the app’s built-in messenger function. The mobile app contains information about the fair, such as map, traffic and fringe programme updates, making it an all-in-one tool for exhibitors to enjoy convenience at the fair while gaining extra exposure not limited to the three-day show period.

As a special measure in response to Covid-19, Intertextile is extending its offer for exhibitors and visitors to access its online business matching platform, Connect PLUS, which is normally only used to schedule onsite business meetings in advance of the fair.

Connect PLUS is now available for online business matching before and after the fair. Based on data-driven intelligent recommendations, exhibitors can check out overseas buyer profiles from Intertextile’s valuable database and proactively send out requests to connect. With instant messaging and video call functions, this platform will be useful for exhibitors to connect with overseas buyers who are unable to attend Intertextile, serving as an ideal tool for post-event business matching and for enhancing sourcing efficiency. Sponsorship packages are also available for exhibitors to advertise on the platform and increase their exposure.

Find out more details about Intertextile’s digitised solutions here