Fitness First: Blurring lines and cross-sector convergence.
As the lines between work, home and pleasure blur, so do the lines between activewear and daywear. Trickling through from streetwear to luxury, the influence of athleisure has profoundly changed the way we dress. On-the-go lifestyles, work-from-home and a growing awareness of health and fitness has driven a desire for apparel that can “do it all”.
New Coolmax EcoMade technology made from 100% textile waste offers moisture management and dries quickly, whilst Lycra Energize fibre adds compression to help optimise performance. © The Lycra Company