02/01/2023 – Colour trends
Pantone Color Of The Year 2023
The 2023 Pantone’s Color of the Year is Viva Magenta 18-1750. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength.
Exuding dynamism, the red tone is capable of driving design to create a more positive future. © Pantone
Pantone 18-1750 Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative. © Pantone
Exuding dynamism, the red tone is capable of driving design to create a more positive future. © Pantone