21/02/2020 – Coronavirus keeps visitors away — auf Deutsch lesen

Première Vision Paris: Stormy periods

Nearly 45,000 visitors, Première Vision welcomed to Paris this past 11t o 13 February to imagine, design and produce the spring/summer 2021 collections.


Première Vision: 44,414 international visitors for a distinctly particular february edition © Première Vision


The world’s leading trade show for the upstream creative fashion industry succeeded in mobilising industry professionals from 124 countries around more than 1,700 exhibitors for a distinctly particular edition due to the coronavirus-related health crisis. This quite particular edition, dedicated to materials for the spring/summer 2021 season, presented a selective and creative offer from 1,710 international exhibitors in yarns and fibres, fabrics, leathers, surface designs, accessories and fashion manufacturing – with 48 countries represented.

This was a solid showing, despite the loss of 45 Chinese companies initially registered that were neither able to attend the show nor be represented by their European teams. In this disrupted environment, Première Vision Paris fulfilled its role as catalyst for the global creative fashion industry by welcoming more than 80 percent of its customary visitors. In all, 44,414 visitors and international buyers came to meet their creative and industrial partners. Attendees voiced their approval for an event rich in inspirations, experiences and expert and strategic talks on the sector’s key issues, including eco-responsibility, technologies, societal changes, unique know-hows and more.

An edition driven by eco-responsibility and a top-notch program

The February 2020 edition of Première Vision Paris put the spotlight on responsible creation, engaging visitors with a Smart Creation area that welcomed 58 exhibitors presenting their latest eco-responsible innovations and fashion tech, in addition to hosting a full range of conferences in the Innovation Talks Area to explore the fashion of tomorrow, all of which were particularly well attended.

The fashion information prepared by the Première Vision fashion team for spring-summer 2021 was also highly acclaimed, with forums and seminars filled to capacity, notably that dedicated to the dynamic Sport & Tech sector. The experience offered to visitors at the show was also impressive, with the “Mutations” exhibition exploring the link between technology and nature, the private evening organised at the Musée des Arts Décoratifs for the “Marche et démarche” exhibit, and an exhibition dedicated to lace at Maison d’Exceptions.

The next Première Vision Paris will take place again in Villepinte from 15 to 17 September 2020.

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