20/06/2019 – NeonytProgressive approachesWhat could environmentally friendly, water-saving jeans production look like? Next image Neonyt is once again dedicated to the future-relevant topic of water and will be putting the focus on progressive approaches to the subject of denim this July. © Messe Frankfurt/ Magdalena Schaffrin Neonyt is once again dedicated to the future-relevant topic of water and will be putting the focus on progressive approaches to the subject of denim this July. © Messe Frankfurt/ Magdalena Schaffrin “It’s high time for the fashion industry to take a more holistic and consistent approach to the subject. And that applies in particular to the resource-intensive denim industry,” says Thimo Schwenzfeier, Show Director of Neonyt. © Messe Frankfurt Back to article Further articles for: Neonyt Messe Frankfurt Sustainability