Faced with the health crisis, Messe Frankfurt France comes up with an innovative alternative solution for the fashion industry following the cancellation of its February 2021 trade fairs.

For one week, there will be special events for the professional community in the heart of Paris. The focus will be on the traditional trend forum, where participating exhibitors will be able to present their new products to invited visitors.

Frédéric Bougeard, President of Messe Frankfurt France:

“This is not a trade fair in the strict sense of the word, because this event will not bring together our exhibitors, but the products of a selection of our exhibitors. It is a solution that will enable us to best meet the needs and expectations of the customers during this unique period. It complements the digital sourcing platform, which we have developed with our partner Foursource, as a means of exchange between two physical editions of our shows. It is crucial to offer our visitors access, even if restricted, to the global offer.”