10/03/2025 – Separating fact from fiction
The fairy tale of thirsty cotton
For decades, the fast fashion industry has perpetuated myths about cotton, branding it as a “thirsty” crop to justify petroleum-based alternatives. But what’s the truth? In this insightful statement and experience report, Roland Stelzer, CEO of Cotonea, shares 30 years of expertise in organic cotton cultivation, debunking myths and revealing sustainable practices that conserve water and support the environment.
In Kyrgyz cotton farming, water is used with care. Only the necessary amount is directed to the plants in May through controlled flows – yet they remain green long after. © Cotonea/Jörg Böthling
In Kyrgyz cotton farming, water is used with care. Only the necessary amount is directed to the plants in May through controlled flows – yet they remain green long after. © Cotonea/Jörg Böthling
After 30 years of experience with organic cotton cultivation, Roland Stelzer, Managin Director of Cotonea, knows: Organically grown cotton only needs half the water compared to conventionally grown cotton. © Cotonea