For many years, the lifestyle industry has asked “what is new this season?”. Newness and cultural erosion are core drivers of lifestyle products, and the foundation of this began in the 20th century when shopping shifted from necessity-driven to pleasure-driven, and consumer products were no longer made to last a lifetime. Now is the time for a new perception of new itself, as both consumers and the industry are beginning to change existing systems and ways of working in different ways. Welcome to “Nothing New, Everything New”.

• Together with the Heimtextil Trend Council, the management of Heimtextil established a trend forecast for the coming season. Trend Council members Anja Bisgaard Gaede from Spott trends & business, Anne Marie Commandeur from stiljinstituut amsterdam and Kate Franklin and Caroline Till from London studio FranklinTill created a vision for the trend theme “Nothing New, Everything New”.

Crisis as a driver of innovation

The first two decades of this millennium brought several challenges for industry and trade – above all, the current coronavirus pandemic. But crises are also drivers of innovations. In the textile industry, digitalisation and sustainability are currently omnipresent innovation topics. The coronavirus pandemic ensures that both topics are becoming even more important in the home textile industry. Heimtextil Trends 21/22 provide an overview of the status quo of those developments. In addition, visitors of the Trend Space can look forward to a presentation of the new colours, materials and designs. Four areas showcase the collective trends: “Repurpose”, “Rewild”, “Reinforce” and “Revive”.

Heimtextil trends 2021/2022 – an Overview

• Repurpose: Repurpose is not a passing trend. Rather, it is a way of changing the product development narrative within the textiles industry, shifting from creating original textiles to curating existing textiles to form new visual expressions. Unlike the traditional design process which starts with an idea, Repurpose starts with considering what can be made from existing fabrics. From creation to curation, it gives existing textiles a new purpose and cherishes what’s already made.

• Rewild: Rewilding is the act of returning nature back to its original wild state, yet the trend Rewild goes beyond returning to nature. It is not about making nature authentic, but rather understanding nature’s genuine wisdom. In the urban and postmodern world, generations have largely lost connection to the surrounding ecology. This has significant influence on how individuals use and understand the ecosystem they live in. From authentic to genuine, Rewild means rediscovering nature’s resources and applying these in a modern context, delivering on sustainable or even regenerative solutions. The visual and textile expressions of the Rewild trend focus on directions like nature’s lab, Indigenous, wild and basic living.

• Reinforce: Resilient expression and Brutalist architecture are key elements in the Reinforce trend. To reinforce is to make something stronger. Longevity is a key influence on colours, materials and design. Reinforce has a simple and bold Scandinavian mood with a resilient, honest and minimalistic look. From short-lived to longevity, Reinforce is about visual and compositional longevity within textiles and materials. It draws inspiration from how Scandinavian design merges design durability with pared back functionality. This approach, proven over time, adds heavy and enduring materials to create visual resilience.

• Revive: Reflecting youthful activism within our present perspective, attitude and behaviour toward our world of “stuff”, Revive is an exploration of creativity. With a focus on achieving greater emotional satisfaction through the process of creating rather than on the result, no rules apply to the mending, processing, learning and experimenting in Revive. From result to process, Revive is to feel, sense and reconnect with human skills. It revives and honours the intangible state of flow that occurs while creating as opposed to focusing on the final object. Once a household practice, the act of repairing is now seen as creative method. The Revive trend subsequently focuses on process, modern mending and experimentation.

• Find more inspiration on the trends here.

Take part!

Messe Frankfurt has once again provided us with three trend books of the Heimtextil trends 2021/22 “Nothing New, Everything New” for your use.