Messe Frankfurt, one of the world’s largest trade fair organizers has licensed its Heimtextil brand to Inexmoda, a private nonprofit institute based in Colombia (South America) and owner of the most important textile and fashion trade shows in Latin America: Colombiatex of the Americas and Colombiamoda, Colombia’s Fashion Week.

During the 50th anniversary of the Frankfurt edition in January 2020, Messe Frankfurt and Inexmoda announced Heimtextil Colombia, a new trade show for the Americas that will take place in Colombia, South America.

Carlos Botero, C.E.O. Inexmoda:

“Our mission at Inexmoda is to develop strategic solutions for the fashion system that improves their competitiveness and connects people and professionals through networking platforms such as our trade shows Colombiatex of the Americas and Colombiamoda, which have been in the market for over 30 years. We are honored to celebrate this license agreement with Messe Frankfurt and being able to host professionals from the Americas at Heimtextil Colombia to exploit the rising opportunities in construction, hospitality an interior design.”

Olaf Schmidt, Vice President Textiles & Textile Technologies, Messe Frankfurt:

“With Heimtextil Colombia we are expanding our trade fair portfolio towards a region that is currently developing very well in terms of tourism and hospitality and thus offers great chances for the interior textiles business. With Inexmoda we are happy to have a strong partner at our side who organizes very successfully trade fairs in the Latin American fashion segment.”

Heimtextil Colombia will showcasing trends and innovations for the most attractive categories in the Americas such as smart bedding, bath fashion, carpets and rugs, wall decoration, decorative fabrics, contract textiles and the hospitality business. The show is expected to receive 110 exhibitors from countries such as Portugal, Spain, Colombia, Italy, Turkey and France, and it will host visitors from the Americas, especially from those countries with the highest market potential: USA, Brazil, Mexico, Peru, and Colombia amongst others.

About Inexmoda

Inexmoda is a private nonprofit institute with 32 years of experience in developing the most important textile and fashion trade shows in Latin America: Colombiatex of the Americas and Colombiamoda, Colombia’s Fashion Week. The institute has also developed high scale consultancy projects alongside Latin-American companies and governments in search for the competitiveness of the textile and fashion industry in the region.

About Colombia and the city Medellin

Colombia is considered to be the heart of Latin America due to its strategic location in between North America and Brazil, which represent the majority of the market size in the Americas. The country is also known for being one of the seventeen megadiverse nations, accounting for 60 percent of the emerald global market and being the third producer of coffee in the world. The city Medellin is one of the most important cities in Colombia, known for its attractive weather, which has earned it the nickname of the City of the Eternal Spring. It was awarded as the Most Innovative City of the World in 2013 by the Urban Land Institute and recently became the first Spanish speaking city of the fourth industrial revolution network. It is also known as the capital city of fashion in Latin America due to the wide variety of local fashion brands and for hosting the most important textile and fashion shows in the Latin continent: Colombiatex of the Americas and Colombiamoda, Colombia’s Fashion Week.

Heimtextil Colombia

Medellin

27–29 April 2021