The automotive interior is becoming a decisive factor in the car user’s buying decision. A survey conducted by Asahi Kasei Europe in October 2019 revealed, that within the interior the end user’s need towards surface materials that are premium and yet sustainable is rapidly growing. 57 percent of the respondents think that sustainable materials for seat covers and surfaces will be becoming increasingly important in the next five to ten years, while the need for real leather equipment will fall drastically.

• Tightening environmental regulations are challenging the automotive industry.

• Dinamica, a sustainable and recyclable premium microfiber suede is providing comfort and luxury while supporting the automotive OEMs to achieve their ambitious environmental goals. Being a pioneer in sustainability for more than two decades.

• The material is covering the interior of well-recognized recent car models by global OEMs like the Mercedes-Benz AVTR concept car, the Volkswagen ID.3 or the new Audi Q2.

80 percent less emissions and energy consumption

Miko, an Italian subsidiary of US-based Sage Automotive Interiors (member of the Asahi Kasei Group) is the producer of the ecological microfiber Dinamica. The material is mostly covering automotive seats and headrests, headliners, door panels or steering wheels. The recycled polyester contained in the microfiber derives from polyester fibres (T-shirts, fibres, etc.) and PET-Plastic (bottles, packaging materials, etc.). Recycling polyester means a reduction of energy consumption and CO2 emissions into the atmosphere by 80 percent compared to the traditional petrol-based polyester production process. Dinamica is produced using an innovative water-based manufacturing process in which no harmful chemical solvents are used. This process compacts the fibres, making them elastic and resistant. The use of neutral, non-toxic dyes and recycled polyester is a further guarantee of the natural approach adopted.

The automotive industry relies on sustainable artificial suede leather

Prestigious car manufacturers such as Mercedes-Benz, VW Group, Jaguar-Land Rover, Volvo and Chevrolet – to name just a few – choose Dinamica with a growing awareness to cover their new models. Recent projects developed with Dinamica interiors include the Taycan, the first full-electric car by Porsche, the Mercedes-Benz AVTR concept car, the new Corvette C8 Stingray, the Volkswagen ID.3 and the new Jeep Grand Wagoneer. According to the brand-new collaboration with Audi, the new Q2 is covered by Dinamica.

• Miko S.r.l is a leading Italian company which produces Dinamica, the first ecological microfiber with unique characteristics suitable for a variety of applications. Miko has created various solutions for the automotive market with recyclable microfibers that are environmentally friendly and comply with the highest standards. Dinamica is suitable for seats and backrests, as well as for panels, roof lining and door interiors. Miko is a subsidiary of US-based Sage Automotive Interiors and a member of the Asahi Kasei Group.