Revolutionising Traceability in Textiles
Haelixa and TextileGenesis have joined forces to deliver a groundbreaking traceability solution that combines physical and digital verification. By integrating Haelixa’s forensic DNA markers with TextileGenesis’ blockchain-based Fibre-to-Retail (FTR) module, brands can now verify material authenticity from source to retail. This innovation is vital for high-value fibres like organic cotton, recycled materials, and cashmere, which are prone to adulteration and fraud. Suppliers can upload Haelixa DNA/Forensic Traceability Certificates directly into TextileGenesis’ platform, consolidating all traceability data – transactional, certified, and forensic – into a single, tamper-proof system. This ensures brands have full visibility over their supply chains, meeting growing regulatory demands for evidence-based sustainability claims.

Addressing Industry Challenges
The textile industry faces increasing risks, including fibre blending and counterfeit claims. Haelixa’s DNA markers, embedded directly into fibres, provide irrefutable proof of origin. Combined with TextileGenesis’ digital chain of custody, brands gain unmatched transparency and consumer trust. “Traceability must go beyond trust—it must be verifiable,” says Gediminas Mikutis, Founder & CTO of Haelixa. Amit Gautam, Founder & CEO of TextileGenesis, adds: “This integration empowers brands to consolidate all traceability data into a single trusted platform.”

Shaping a Transparent Future
By merging forensic science with blockchain technology, Haelixa and TextileGenesis are setting a new standard for supply chain transparency. Their collaboration not only addresses today’s challenges but also paves the way for a sustainable future.