30/11/2016 – Oeko-Tex — auf Deutsch lesen
The new way of Oeko-Tex
Fresh design for Standard 100 and Step by Oeko-Tex certification. Closure of Oeko-Tex certification centre in Germany.
From product certification in accordance with the Oeko-Tex Standard 100, which was first introduced in 1992, the International Oeko-Tex Association has now, through the continuous further development and expansion of their portfolio, established itself as a full-service provider for independent certifications and services for greater sustainability along the textile value-creation chain. Oeko-Tex is now also taking account of this strategic change from niche provider for human-ecological product safety to a global system solution for brands, retailers and manufacturers with a new brand architecture. The focus is on the Oeko-Tex logo and the claim „Confidence in Textiles“, which over the past almost 25 years has become known across the industry – an international synonym for effective consumer protection, responsible handling of chemicals and the use of environmentally friendly production technologies and compliance with fair working conditions.
The new „umbrella logo“
With the new umbrella logo, the Oeko-Tex Association is conveying their importance as a global full-service partner for the implementation of greater sustainability along the textile value-creation chain. The current Oeko-Tex portfolio consists of five certifications and services for manufacturers, brands and retailers along the textile supply chain. Beginning in autumn 2016, companies with the Oeko-Tex certificate can also use the new Standard 100 label for product labelling and other commercial purposes. The Oeko-Tex partner companies will receive more detailed information over the course of the year. Production facilities certified in accordance with Step by Oeko-Tex will also receive the refreshed Step logo for their B2B communication in good time.