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14/10/2024 – New innovations

Collaboration to launch low-impact contra denim collection

Archroma, Kipas Denim, and Jeanologia are collaborating to pioneer a new denim finishing process for enhanced aesthetic appeal and greater sustainability.

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denim-production.jpg

The Contra Denim collection is laser- and laundry-friendly, with colors that are deep and durable. © Archroma

 
denim-production.jpg

The Contra Denim collection is laser- and laundry-friendly, with colors that are deep and durable. © Archroma

 
Archroma-denim-production.jpg

Denim has traditionally been challenging to produce, especially for black and indigo fabrics with a worn or distressed look, requiring significant water usage and harmful chemicals. © Archroma

 
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