30% of all textile items produced today are never purchased. That’s 21 million tons of textiles going straight to the trash heap. That’s 28 trillion litres of water—enough to hydrate 300 million people for a lifetime—wasted on pieces the market doesn’t want. If you’ve been dependent on the 18-month, forecast-based fashion cycles, whatever the rise of Amazon and the so-called “retail apocalypse” failed to communicate, the rise of a global pandemic economy certainly made clear: The old way won’t work anymore. Your business is being disrupted, whether you act or not. The question is, will you adapt and thrive, or stand pat and nosedive? The bad news is, your market is fickle and unpredictable, and the internet gives consumers the opportunity to buy anything they want, from whoever will offer the best terms. The good news is, the tools are now available to empower businesses like yours to meet those fickle and unpredictable demands in real time, and build a streamlined, end-to-end model of efficiency that gives them what they want while making your operations more profitable—because you only make what you sell, and need never rely on forecasting again.