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Maynards to auction two Adidas production facilities

Maynards to auction two Adidas flexible design sports shoes pilot production facilities: Unique opportunity to acquire the latest shoe and textile manufacturing equipment from a leading brand.


© Adidas


© Maynard


Global liquidation and auction specialists Maynards Europe, in conjunction with Heritage Global Partners (US), are to sell the entire manufacturing equipment of two unique production lines established by the globally leading sports lifestyle supplier Adidas.

Part of a pilot manufacturing scheme for small series and flexible design sports shoes installed in 2018 at Oechsler Motion, one of Adidas’ independent production partners located in Germany and the US, the facilities have become surplus to requirements as Adidas refocuses its strategy.

The liquidation sale of standalone machinery through online auction creates a unique opportunity to purchase very modern shoe and textile manufacturing equipment. This includes laser marking and cutting tables, industrial sewing machines, heel forming machines, shoe assembly cells and other general purpose equipment for the textile and shoe industry from premium manufacturers such as Pfaff, Strobel, Eurolaser, Ring and Bielomatik.

“Adidas undertook significant investments in these two pilot lines to manufacture custom-designed sports shoes. After the try-out and testing phase of less than two years, small scale shoe and textile manufacturers can now take advantage of this closure and buy the latest model and well-maintained used equipment at our auction sale,” said Daniel Kroeger, Managing Director of Maynards Europe.

A summary list of the lots on offer may be found below, with full details on the website.

The two online auction sales will be closing on the 10th and 11th June. For more information visit: www.Adidas-Maynards.com.

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