01/12/2022 – EU Strategy for Sustainable and Circular Textiles

Apparel brands intensify collaboration with supply chains

Major apparel brands and organisations are accelerating product innovation and supporting initiatives to promote recycling and circularity in response to the new EU strategy.


Prompted by the EU Strategy for Sustainable and Circular Textiles, Apparel brands intensify collaboration with supply chains. © malp/stock.adobe.com


The EU Strategy for Sustainable and Circular Textiles sets out actions to ensure that textile products placed on the EU market from 2030 are durable and recyclable, free from hazardous substances, and made as much as possible from recycled fibres.

Also, the strategy has a provision for addressing problems of mounting waste resulting from soaring demand for fast fashion. It calls on apparel brands to reduce the number of collections they launch each year, and it urges the clothing industry to minimise the carbon footprint of fast fashion and its impact on the environment.

Companies’ response from Scandinavia to Switzerland

In response, a number of brands are backing work in Scandinavia on the development of new cellulosic fibres made from textile waste. Renewcell, a textile recycling company based in Stockholm, Sweden, has constructed a facility for producing Circulose – a dissolving pulp which is made from cotton-rich textile waste and can be turned into new viscose fibres and filaments. Also, Infinited Fiber Company, a biotechnology company based in Espoo, Finland, is converting a disused mill into a facility for producing Infinna – a premium textile fibre which is made using cellulose-based raw materials.

Elsewhere, Napapijri – an outdoor apparel supplier based in Aosta, Italy, which is owned by VF Corporation – has gone the extra mile in working to secure Cradle to Cradle Gold certification for its Circular range of outdoor jackets, which are made using 100% mono-materials.

Luxury fashion house Hugo Boss, meanwhile, has entered into a partnership agreement with the textile chemicals company HeiQ for the supply of AeoniQ -- a cellulosic filament yarn which is recyclable and made using a closed-loop process.

New initiatives to promote recycling and circularity

In addition to apparel brands, the EU Strategy for Sustainable and Circular Textiles has prompted several organisations to launch new initiatives which are aimed at promoting recycling and circularity.

For example, Euratex has launched an initiative called ReHubs which calls for the establishment of 150-250 dedicated new recycling centres in Europe in the next few years. The aim of the initiative is to achieve the fibre-to-fibre recycling of 2.5 million tons a year of Europe’s textile waste by 2030.

Elsewhere, the CISUTAC (Circular and Sustainable Textiles and Clothing) project aims to remove bottlenecks in the supply chain where they pose a barrier to achieving circularity. The project will develop new, sustainable and integrated large-scale European value chains in order to minimise the total impact of the textile and clothing industry on the environment.

Source: “Apparel brands intensify collaboration with supply chains, prompted by the EU Strategy for Sustainable and Circular Textiles”, 12-page report from the global business information company Textiles Intelligence. The report is available for purchase.