08/10/2020 – Gebrüder Otto
Sensitivity about where it’s from
Regionality as a model for the future of Germany as a textiles location: Efix relies on yarns of the “Cotton since 1901” brand. An user example.
Efix Managing Director Franz Xaver Bumiller is convinced that sensitivity about the provenance of a garment will continue to increase. © Efix
Andreas Merkel, Managing Director Gebrüder Otto: “Our new brand stands for a regional product that our customers can rely on for its well-known quality, for being responsibly manufactured in Germany.” © Gebr. Otto
Efix Managing Director Franz Xaver Bumiller is convinced that sensitivity about the provenance of a garment will continue to increase. © Efix
“Cotton since 1901” stands for best quality, responsible processing in Germany and a traceable provenance from the cotton boll to the bobbin. © Gebr. Otto