08/09/2020 – Brand strategy for Infinergy
BASF launches “Empowering Movement”
State-of-the-art virtual showroom inspired by the unique shape and properties of the Infinergy expanded thermoplastic polyurethane beads.
BASF today launched a new brand strategy, “Empowering Movement,” that presents Infinergy – its expanded thermoplastic polyurethane (E-TPU) – with a refreshed brand identity portraying the power of movement. © BASF
BASF today launched a new brand strategy, “Empowering Movement,” that presents Infinergy – its expanded thermoplastic polyurethane (E-TPU) – with a refreshed brand identity portraying the power of movement. © BASF
Infinergy Showroom: Virtual showroom for ideation and co-creation. © BASF