04/11/2019 – 100 Prozent rPET — auf Deutsch lesen
Indorama Ventures announces the launch of DEJA
IVL’s new 100 percent rPET fibre brand DEJA is available in various forms such as recycled flake, pellet, fiber and filament for use in multiple applications.
Headquartered in Bangkok, Thailand, Indorama Ventures Public Company Limited (IVL), a global chemical produce, has operating sites in 31 countries on five continents and a global manufacturing footprint across Africa, Asia, Europe and North America.
IVL continues to build durable competitive advantages through its diversified portfolio, supported by a responsible approach to sustainable business, people and the environment; creating value for society and for customers. DEJA,100 percent rPET products are derived by recycling 4.17 b plastic bottles yearly and transforming them into extra-ordinary, innovative, product ingredients. The DEJA brand enables forward-thinking companies to make a decision based on performance and innovative future-proofed materials. IVL have been at the forefront of the process in developing the technology to convert rPET bottles into highly usable products for over 40 years. IVL’s heritage in pioneering recycling technology for global applications has ensured consistent delivery and innovation in changing and challenging environments.
Uday Gill, CEO Fibers at IVL explains the rationale and the aims for the DEJA brand:
“IVL’s heritage in pioneering recycling technology across 100 Prozent rPET flake, pellet, fiber and filament applications has enabled our performance-led product ingredients to achieve a global reputation as a quality, industry benchmark. We celebrate our products’ performance and proudly acknowledge their sustainability with our new premium brand DEJA whose sustainable messaging will resonate with both our converters and their customers. We are confident that IVL’s DEJA brand will enable conscientious converters to differentiate and to increase their margin along the supply chain, giving consumers the confidence they need to select sustainable, purposeful products.”
With unique access to IVL’s global recycling sources DEJA has complete traceability from source to supply.