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27/08/2024 – Rebranding

Lenzing Tencel refreshes brand identity

Embracing the “Nature. Future. Us.” theme, Tencel’s refreshed brand identity bolsters its dedication to inspiring and empowering value chain partnerships to drive positive change in the textile industry.

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Lenzing-Tencel-Holzfasern.jpg

Tencel branded wood-based fibers continue to foster collaborative innovation in sustainable textile solutions, redefining fiber standards and enabling responsible consumer choices. © Lenzing

 
Tencel-Lenzing-Rebrand.jpg

Tencel’s refreshed branding theme of “Nature. Future. Us”. © Lenzing/Tencel

 
Lenzing-Tencel-Holzfasern.jpg

Tencel branded wood-based fibers continue to foster collaborative innovation in sustainable textile solutions, redefining fiber standards and enabling responsible consumer choices. © Lenzing

 
Kit-Ping-Au-Yeung-Executive.jpg

The declared aim: “To make transparency and traceability a norm across various stages of textile production,” said Kit Ping Au-Yeung, Executive Vice President of Global Textiles Business at Lenzing AG. © Kit Ping Au-Yeung

 
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Sibylle Michel
Editor-in-chief

Sibylle Michel

Lenzing AG

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