Lenzing, the world’s leading supplier of sustainably produced specialty fibers, has been recognized in The International Textile Manufacturers Federation (ITMF)’s ITMF Awards 2022 for its unwavering commitment towards paving sustainable practices for the denim industry. The Tencel Modal fiber with Indigo Color technology was presented with the award for Sustainability and Innovation at the ITMF Annual Conference in Davos, Switzerland.

First launched in 2021, Tencel Modal fiber with Indigo Color technology has been established as the foremost fiber solution to address the demand for more eco-responsible fiber alternatives among denim brands and retailers. The new technology incorporates indigo pigment directly into Tencel branded modal fibers using a one-step, spun-dyeing process. Such process delivers superior color fastness relative to conventional indigo dyeing. Compared with traditional rope-dyed indigo yarns, the production of Tencel Modal fiber with Indigo Color technology saves around 99% of water and electricity, 80% of chemicals and even 100% of heat energy, significantly reducing the ecological footprint of denim products.

“At Lenzing, sustainability and innovation are key drivers of our business, and it is truly an honor to be recognized by industry players and the ITMF Awards. Through a blend of eco-responsible materials and pioneering technology, we created a new benchmark for the denim industry with Tencel Modal with Indigo Color technology. We will continue to innovate our fiber offerings to address the rising demand for eco-responsible alternatives. With each fiber innovation, we are one step closer to reducing environmental impact of our textile industry ecosystem,” said Florian Heubrandner, Vice President Global Textiles Business at Lenzing AG.