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28/01/2015

Smart textiles: Forever a niche?

A new product category with little marketing activity will always result in low levels of consumer awareness. The opportunities lie in particular in technological advances that can improve product quality, and in solutions that are more relevant to consumers.

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Evaluation of manufacturers’ survey – problems

Evaluation of manufacturers’ survey – problems

 
Styling of the ‘Hövding’ cycle helmet

Styling of the ‘Hövding’ cycle helmet

 
Blue miCoach sports bra

Blue miCoach sports bra

 
Red miCoach Sports bra

Red miCoach Sports bra

 
Evaluation of manufacturers’ survey – problems

Evaluation of manufacturers’ survey – problems

 
Ishikawa diagram – lack of demand

Ishikawa diagram – lack of demand

 
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