02/12/2022 – Virtual fitting room
YourFit achieves 47% lower return rate
3DLook has achieved a 47% lower return rate for size-related reasons in a 6-months case study in partnership with internet-famous TA3 SWIM.
The brand TA3 SWIM, known for its best-selling sculpting swimsuits, rolled out 3DLOOK’s size recommendations to reduce a high number of size-related returns and offer a seamless online shopping experience. With fit issues contributing to 38% of all apparel returns, TA3 Swim’s need for a solution was further exacerbated by the use of compression fabrics that hug close to smooth and sculpt the body, making it crucial to get each customer in their best size.
Following a 6-months case study, the brand has seen a record-low return rate for size-related reasons of 9% when YourFit is used, which is 47% lower than the overall website and 76% lower than the market average. On average, 46% of customers using YourFit are converting to purchase, with 80% choosing to purchase the YourFit recommended size. Furthermore, when the recommended size is not selected initially, 45% of customers will make a return and request an exchange for YourFit’s originally recommended size. Likewise, with YourFit, the brand is experiencing only a 2% rate with bracketing-related returns, as providing size recommendations for shoppers eliminates the need to purchase multiple sizes and return the ones that don’t fit.
“What good is shapewear if it doesn’t fit right? Sizing charts don’t work because most shoppers don’t know their measurements – and they shouldn’t be expected to do the legwork anyway. With YourFit, our customers can now snap two photos and receive a reliable recommendation instantly. Size-related and bracketing-related returns were our biggest struggle. However, offering support in all the right places, YourFit has worked wonders on TA3 SWIM’s return rate,” said Leila Shams, founder and CEO at TA3 SWIM.