The trade fair landscape was focused on four Berlin hotspots between 3 and 5 July 2018

 Premium and Show&Order took place in the Gleisdreieck area, while Green Showroom and Ethical Fashion were once again housed in the Kraftwerk (power station). The Seek and Bright fairs were held in the now traditional area of the Arena Berlin. Panorama again sought out the classic exhibition centre, the Messegelände, from where it was just a short hop to the beautiful Palais am Funkturm, where Selvedge Run found its latest venue.

 The week was rounded off by the much-visited Fashion Sustain and Fashion Tech formats, similarly housed at the Kraftwerk, and by the official shows of the Mercedes Benz Fashion Week in the E-Werk on Wilhelmstrasse. This also served for the first time as the venue for the Greenshowroom Selected Show, which attracted a large audience. The show, curated by Claudia Hofmann, stylist and co-founder of Fashion Council Germany, provided a coherent presentation of highlights from the Greenshowroom and Ethical Fashion Show and from guests such as Wunderwerk from Cologne.

 In keeping with tradition for the day after the fair, on the Friday the Chief Editor of Vogue, Christiane Arp, invited guests to the Berlin Salon/Vogue Salon group exhibition at the Kronprinzenpalais (Crown Prince’s Palace), where designers such as Odeeh, William Fan, Dorothee Schumacher and another 40 German businesses were presented in the stylish surroundings to underline the relevance of fashion as a cultural and economic commodity.

Fair Fashion Move

The summer edition of Berlin Fashion Week also offered the ideal platform for the first Fair Fashion Move, jointly initiated by the pioneer of sustainable development, Hess Natur, and Messe Frankfurt with the aim of drawing attention to fair and sustainable fashion. Over 200 modern young people joined this march from the Alexanderplatz to the Ethical Fashion Show and Green Showroom venue, to take part in the closing rally and discuss, alongside Development Minister Müller, the introduction of a new seal designed to give the end consumer a clear indication of socially and ecologically responsible clothing.

Read the complete article by Reiner Knochel in our printed issue textile network 9-10 2018 which appears on 30th August 2918.

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