22/11/2019 – Textiles, production, knowledge — auf Deutsch lesen
Sustainability at PromoTex Expo 2020
A catwalk, a fashion boulevard and a campus: the second PromoTex Expo will take place from 7 to 9 January 2020.
Also on tap at the International Trade Show for Promotion, Sports and Workwear will be a high-calibre programme with experts discussing industry showcases, current trends and areas of focus. Mass customisation, sustainability in the textile production chain and the multifaceted world of textile finishing services are covered in all their diversity. Together with PSI and viscom, PromoTex Expo forms the whole World of Advertising and Selling, making it possible to bundle and display textile, haptic and visual communication options under one roof.
The heart of the hall: Boulevard and Catwalk
The Textile Campus in Hall 12 is the central destination for textile professionals. Sustainability is the priority here. Another hotspot is the Catwalk, where professional models will present the exhibitors’ latest collections to great advertising effect. The fashion shows will be staged four times a day: at 11:30 am, 1:00 pm, 3:00 pm and 4:30 pm. Routes to offer guidance Textile finishers can look forward to finding everything they need for their business at these three trade shows. Themed routes are the ideal way to discover the most important stops for sustainability and merchandising. Sustainability, for example, is a topic that threads through all three trade shows; a walk along the “Go Green” route lets visitors explore it.
The route takes visitors to the winners of the fifth PSI Sustainability Awards 2019 and to various exhibitors with sustainable textile products at PromoTex Expo. Merchandising is featured both at PromoTex Expo and at PSI.
One stop is the Members Only Lounge at PSI, but Forum 13 is also among the destinations. At the same time, viscom is inviting visitors to get an overview of machines and materials for textile finishing. The themed routes will offer guidance in this case, too. The “Go for It” route will pass by the “Street of Explorers” and go on to the special “Make Your Shirt” area, the viscom live signmaking workshop, the Nations Wrap Cup, various boulevard islands and selected exhibitors. The interior design tour will take visitors to the presentations in Forum 13, individual islands on the Street of the Explorers, the viscom live signmaking workshop and leading printing technology exhibitors, among other stops.
Knowledge transfer at Forum 13
Expert experience and inspiration for everyday challenges are on tap in the presentations and best practices featured at Forum 13 in Hall 13. In addition to topics revolving around sustainability in the textile industry, the emphasis will also be on new solutions in digital and textile printing and possible applications in signmaking and illuminated advertising. The industry experts will also discuss what the sporting goods industry is doing to combat harmful substances and how detoxification works.
Another key topic is smart textiles. One business case discussed, for example, will be about luminous clothing as a customer-specific solution. Also on the agenda is a look at how unique garments are created by artificial intelligence.