“Sustineri Coloring“ is the result of joint research between Pulcra Chemicals and Inditex with the goal of mitigating the impact of standard dyeing processes and reducing the use of natural resources. It is based on newly engineered process chemicals that allow a one bath pretreatment and dyeing process for dark, medium, and light shades of cotton and polyester/cotton fabrics by exhaust method. The process is already used by selected mills, and it showed that water, time, and energy savings can be achieved. The key to saving resources is a one bath treatment.

“We are incredibly proud to work together with Inditex, one of the world’s largest fashion retailers,” says Ümit Yaldiz, CEO of Pulcra Chemicals Group. “This partnership is a significant step toward realizing our ambition of bringing environmentally friendly solutions to the worldwide textile market.”