The customer shopping experience is the most important factor in consumer marketing strategy for 91.2% of professionals. © stokkete/stock.adobe.com
During three days, several hundred fabrics and clothing exhibitors will represent the major international sourcing countries. © Messe Frankfurt France
With a focus to “lead and inspire towards a sustainable future”, Bergans of Norway is a brand driven by environmental responsibility. © Bergans of Norway
Finished goods have been taking longer to reach their destinations as shortages of containers and outbreaks of Covid-19 have halted operations and caused delays at ports. © Travel mania/stock.adobe.com
Trend “Fitness first”: Graphic accents add playfulness and energy. The looks for the four trend themes can be seen in our picture gallery (at the end of the article). © The Lycra Company
Fitness first: Wellness is the new status symbol! Athleisure has moved far beyond the basic black legging, as design meets functionality. Social media is buzzing with an increasing number of people showcasing their healthy lifestyles and posting photos of themselves wearing stylish athleisure apparel across a range of activities and occasions. Coolmax EcoMade All Season technology helps expand the comfort zone of the wearer, no matter what they demand of their apparel. Made from 100% post-consumer recycled resources, it ticks the social responsibility box for this growing tribe who incorporate wellness into everything they do. © The Lycra Company
Jeanologia transforms physical stores into digital and sustainable experience centers with its “Retail Innovation Lab”. © Jeanologia