The fact that more companies in the fashion industry must pay attention to the negative environmental effects that occur when dyeing textiles has been We aRe SpinDye’s biggest driving forces since the start. We aRe SpinDye introduced in 2016 a unique and extremely resource-efficient dyeing process. By using the company’s technology when dyeing textiles, water consumption is reduced by 75 percent and chemical consumption by as much as 90 percent compared with traditional water dyeing of fabric. A technology that is now part of the latest Innovation Stories collection, Color Story from H&M.

• Reports show that dyeing alone accounts for almost 24 percent of the resources consumed during a garment’s entire lifetime.

• From raw material, through production and use to recycling or in the worst case the landfill.

• In just one year, the clothing industry uses 9 billion cubic meters of water and 168 million tons of process chemicals to dye fabrics.

• We aRe SpinDye now hopes that 2021 will be the year when more brands in the industry will pay attention to the ways that are available when it comes to resource-efficient dyeing procedures.

Andreas Andrén, CEO We aRe Spin Dye:

“We want to inspire the textile world to choose a modern, more sustainable dyeing method. You can avoid wet dyeing completely by adding color pigments to the fiber in the same moment as the fiber is made. In this way, both water, chemicals and CO2 can be reduced to a minimum.”

We aRe SpinDye offers sustainable polyester yarns and fabrics. The easy accessible coloring process is certified and fully transparent, it delivers fabrics with excellent color performance and a long-term awesomeness.