Virtual reality

Nike, H&M, Gucci are already investing heavily in consolidating their brands in this virtual world. © Tiendo
09/05/2022 – Metaverse in fashion
Metaverse in fashion

The start-up’s founding purpose: to counter the increasing returns problem of up to 50% in online clothing retailing with a multitrack approach. © Presize
05/05/2022 – Reality check for virtual dressing
Reality check for virtual dressing

“There will be massive competition for more traditional fashion players who didn’t scale their e-commerce business,” predicted Stanford graduate Leon Szeli in Presize founding year 2019. © Presize
05/05/2022 – Body-scanning software
Body-scanning software

Authentique will be launched in early 2022 and will become a marketplace for the resale of physical luxury products. © The Ordre Group
13/01/2022 – Marketplaces for the fashion metaverse
Marketplaces for the fashion metaverse

The panellists emphasised Berlin’s central role in freedom and innovation. Moderated by Thomas Gnahm, CEO of Wear It Berlin, Antje Hundhausen, Vice President of Brand Experience at Deutsche Telekom, Charlotte Kjellander, Head of Wearable Electronics Group at Holst Centre, and Oliver Lange, Head of H&Mbeyond, joined the discussion. © screenshot wear it