24/02/2016 – Lectra
Lectra: PLM is on trend
Companies such as H&M and Zara can now take a collection from drawing-board to the clothes rail in just two or three weeks. As fast fashion companies, they are offering up to 18 collections a year, in contrast to the traditional fashion houses that are still trying to retain their hold on the market with just two.

Robin Lemstra is Professional Service Director at Lectra Deutschland and provides implementation support to fashion businesses in the field of product and business development, with a focus on PLM (Photo: Lectra)

Robin Lemstra is Professional Service Director at Lectra Deutschland and provides implementation support to fashion businesses in the field of product and business development, with a focus on PLM (Photo: Lectra)

In industries making complex products, PLM has long been a popular tool. Now the fashion and clothing industry is following in their footsteps (Photo: Shutterstock)