10/11/2015 – Eurovet/Invista — auf Deutsch lesen
The new “Cooling technology”
The organizer in lingerie and swimwear trade shows Eurovet, and Invista have teamed up for the third consecutive year and presented Interfilière New York at The Altman Building, located at 135 West 18th Street in Manhattan.
This one-day event in September packed with fabric collections from around the world and valuable strategic information is designed to service the North American market. It bears the Interfilière quality label and its reputation as the global sourcing reference for intimates, swim and performance fabrics.
Invista formally presented Cooling technology by Lycra Beauty brand, followed by a Summertrend presentation by founder and CEO of Concepts Paris, Jos Berry. The Cooling technology was designed in response to consumer needs for increased sophistication and comfort performance in the shapewear category. The foundation provides the wearer outstanding shaping with long-lasting freshness and permanent moisture management. Consumer research conducted by Invista indicated that *69% of female consumers find moisture management in shapewear to be extremely or very important, with only *42% satisfied. This new technology meets this need.
“The secret of Cooling technology by Lycra Beauty brand is Coolmax technology,” said Arnaud Ruffin, Strategy and Business Development Director at Invista Apparel. “It features fibres with an engineered cross-section, enabling moisture to reach the fabric`s outer surface where it evaporates quickly.” Ruffin added, “Cooling technology addresses the problem of shapewear discomfort due to body temperature, which was reported to be a challenge at the consumer level. Fabrics from international mills are already available, and we expect first adoptions to hit shelves in the coming seasons.”
*Source: Global Consumer Shapewear Study – 2010 Strategic Insights. Italy, France, Germany, USA, UK, Brazil, Mexico and China.