31/07/2017 – FASH 2017 — auf Deutsch lesen
Unique Fashion searched and found
The European Fashion Award Fash 2017 searched under the theme of "Get Real” unique fashion that is emotional, touching and surprising.
The European Fashion Award Fash 2017 was given to six young designers. The awards, valued 200,000 euro in total were handed over inside the stunning basilica of the Bode-Museum, which is a Unesco World Heritage site.
Michael Roth, Minister of State for Europe, praised in his speech the talents: “I am honored to present this year’s prize-winners with the European Fashion Award FASH. Fashion reflects the times, sets trends, and creates identities. It is European, even cosmopolitan. It is not bound by borders, but instead brings people from all over the world closer together. Because of this, it is a friend of the Federal Foreign Office”.
The theme of the European Fashion Award Fash 2017 was “Get Real” and the goal was to create unique fashion that is emotional, touching and surprising. All of the winners have looked at social media in a critical way as commercial interests dominate / become more and more important. Hannah Kliewer’s (1st prize – Student Category) knitted collection, with its authenticity and over-sized collars, offers protection from the storm of social media on the journey to find one’s self. Lea Schweinfurth (2nd prize) transformed her real and virtual into fashion full of strong poetry and personality, lust and seductive beauty. Andreas Stang (3rd prize) explores the desire to look beautiful with glistening jewelry and ironic exaggeration.
In the Graduates Category, Sonja Litichevskaya (1st prize) combined the art of Russian constructivism and the Perestroika era with an optimistic view of the future in a powerful design. Katja Skoppeks’ (2nd prize) collection offers comfort and closeness, protection and belonging in these uncertain times. Livia Honus (3rd prize) illustrates “selfie” culture in a colorful way and with a lot of humor.
205 students from 29 countries in Europe, Asia, and America entered the global competition.